TEST 01 · Our first case study
A place. An invitation. A beginning.
25–27 September 2026 · ELT
ELT, a three-day festival, was the perfect opportunity to open the former municipal grocery to memories, ideas and people.
It needn’t be a village or neighbourhood celebration: what matters is bringing people to the area around the place you want to revive.
What we did. In pictures.
What we did. In pictures.
An invitation to come in.
A sign turned the doorway into a question: “This place is looking for someone.”
A moment to imagine.
“Sit for a moment. What do you see?” On the counter, a sign and a QR invited visitors to share an idea.
Ideas took shape on paper.
Notes and cards gave people a simple way to say what they could imagine here.
A door left ajar. The conversation continues.
And after the event?
The custode is still there, in Rocca Cigliè (CN), Piedmont.
The event was an invitation. The artificial voice keeps the conversation going, collecting contributions and looking for people who might bring the place back to life.
See how it worksA project by Rural Pop-up Events APS. Photographs from TEST 01 in Rocca Cigliè.
The next place could be yours
Anyone can start. You too.
A closed public place. An event nearby. People who care. Start here.
Activate a place